In branding, typography plays a crucial role, and this project was a fantastic way to delve deeper into the art of letterforms. Without the constraints of tight deadlines, I could fully immerse myself in the creative process, resulting in a unique and diverse set of letters that continue to inspire my client work. The experience has left me fascinated by the endless possibilities in design when given the freedom to explore. It reaffirmed my belief in the importance of side projects, which, when time allows, can be invaluable for personal growth and professional development.