Branding | Collateral
Sandra Calderon believes that in our increasingly disconnected world, the need to find refuge and reconnection is more vital than ever. "The aim is that people regain the courage to take refuge in themselves, and to meet their loved ones through an environment that is conducive to this," she says. "I believe that we are becoming more and more disconnected both from ourselves and from others, but the need is there...we all have it... I believe that entering a house or a place where the energy, the design, and the environment are just right can help us to be happier." To bring her vision to life, I designed a brand identity that encapsulates the serene and warm atmosphere she creates in her projects. Using light beige colors, I aimed to evoke a sense of freshness and calm, mirroring the natural materials and textures she integrates into her designs. The result is a cohesive and inviting brand that reflects her commitment to creating spaces that foster connection and well-being.