The visual identity draws deeply from the symbolism of clay, embodying transformation and creation at its core. The earthy yet warm color palette, inspired by the natural hues of clay, reflects the grounded and nurturing essence of Mafalda's work. Clay serves as a powerful metaphor: just as it is harvested, shaped, and transformed into something meaningful, so too can trauma be reworked into strength and beauty through deep, intentional processes. The typography, chosen for its gentle and sensitive character, conveys a sense of care, artistry, and compassion—qualities central to her roles as an artist, coach, and healer.